Morning Coffee With Janine Knizia, Founder of Muse & Heroine

Hayley Kadrou   |   20 - 03 - 2019

Muse & Heroine Founder, Janine Knizia, talks through the future of healthy living and clean beauty that she’d like to see in the Middle East over Morning Coffee.


Finally taking the brave step to leave her successful job within the fashion industry, Janine Knizia made a bold move into the wellness and clean beauty industry just one year ago.


Now, her beauty and wellbeing sales agency–  Muse & Heroine – has hit the ground running as the entrepreneur/holistic health coach aims to put clean beauty, organic products and wellbeing at the forefront of both the European and Middle Eastern lifestyle industry. Currently, her brands as stocked exclusively in the region by Comptoir 102.


Talking to A&E TV over Morning Coffee, Janine reveals what inspired her and the challenges she’s had to overcome.



Watch the full interview with the Muse & Heroine Founder above, and read what we discovered talking to her below.


Five Things We Learned Talking to Janine Knizia Over Morning Coffee


Janine Knizia is the Founder of Muse & Heroine

Janine Knizia is the Founder of Muse & Heroine


The Middle East has some clean-beauty catching up to do


After spending time in LA in particular, Janine revealed that both Europe and the Middle East are lagging behind in the clean living, health-conscious movement. She said her aim is to make those lifestyle choices easier and more accessible within this region for consumers.


You need to step away from your comfort zone to achieve


When we asked Janine what her biggest achievement is, she said “Stepping out of this amazing jobs I had flying all over the world and earning good money,” to pursue a lifetime hobby and what she believed in with Muse & Heroine.


Many people can be your inspiration


The beauty connoisseur explained that whittling down people that have inspired her along the way would be hard. But rather than a famous person or abstract figure, she revealed that it’s important that she knows them on a personal level to be inspired by them.


Living life in the present is key 


Which is why it’s Janine’s personal motto. She said: “Learn to be present and live in the now. ”


Saying no opens the door to yes


The holistic health coach revealed that at one point in her life she found it hard to say no to people. But what she’s realised over the years is that “You have to learn how to say no… it means you can focus on the yes, so it’s something positive.”


Janine Knizia chats through her mottos over Morning Coffee

Janine Knizia chats through her mottos over Morning Coffee


READ: Morning Coffee with Pop Artist Luca Valentini

READ: Morning Coffee with Bahaneh Green, Founder of Happy Bubble Balloons

READ: Morning Coffee With Modest Fashion Week Founders, Ozlem Sahin and Franka Soeria