Considering Louis Vuitton has only been in the fragrance business for two years, every scent has hit top notes with team A&E.
Since 2016 they have released eight scents for women, a collection for men and now, with their latest muse Emma Stone, they unveil the ninth fragrance for women.
Named Attrape-Reves (Dream Catcher), the brand’s Master Perfumer Jacques Cavallier Belletrud wanted to capture the beauty of fleeting moments like a cloud of fireflies and shooting stars. He let himself be guided by an African cacao flower of absolute purity and then added a bouquet of peony.
He reinforced the power of the duo by pairing it with the slightest touch of essence of patchoulol, the heart of patchouli. For elegance, he included lychee and Turkish rose absolute and used ginger with bergamot to amplify the perfume’s contrasts and freshness.
“Each plays its role without ever overpowering the other,” Jacques Cavallier Belletrud explains. “It’s a dialogue between precious ingredients that, in theory, have no reason to cohabit. And yet, on the skin, they converse, interfuse, crepitate and command attention.”
The scent itself feels like the perfect transition from their previous release Le Jour Se Lève that reminded us of happy Mediterranean summers. The warm notes make it a perfect fall scent, but the zesty notes of bergamot remind us to daydream of our next summer escape.
Just like the scent itself, the campaign film shot by Oscar-winning director Sam Mendes is designed to evoke an emotion of a dream, a journey. The sun kissed clips of Stone walking by the ocean and driving along with coastline with a Louis Vuitton trunk strapped to the back of the car are matched with a shot of her on a carrousel and powerfully walking through a station. It evokes a sense of strength and adventure – all while Beyoncé – XO song plays over the top.
Available now at Louis Vuitton boutiques and at louisvuitton.com.