Guerlain has two announcements: the first is the launch of their new fragrance, Mon Guerlain, and the second is that Angelina Jolie is the muse of their new campaign. The fragrance is set to debut in March.
The actress and mother-of-six will donate her entire earnings from the campaign to charity. The partnership was initially agreed in Cambodia – the birthplace of Jolie’s first son, Maddox – in December 2015.
Guerlain’s master perfumer Thierry Wasser said he drew inspiration from Jolie to create a fragrance expressing the “notes of a woman.” Jacques Guerlain said in a statement: “We create perfumes for the women we admire.” Throughout its history, Guerlain has created scents for Queen Victoria of England, Empress Eugénie of France and Queen Isabella II of Spain.
Jolie credits her first memories of the brand to a powder she remembers her late mother using when she was a child. As well as being an actress and filmmaker, Jolie is a special envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative.
