Huda Beauty is expanding into the fragrance world.
Beauty mogul, Huda Kattan made the announcement in short clip ahead of another episode of her Facebook TV series Huda Boss.
Working alongside her sisters Mona and Alya, this new venture has been something that comes from love of perfumes. Mona revealed in the episode:
‘I feel like this project is a special baby for us and having a brand born out of social media, it’s really important for us to capture content every step of the way.’
Since 2013, Huda Beauty has captured an avid audience (Instagram audience alone adds up to at over 26 million) which has recently placed Huda at 37 on Forbes’s list of America’s Richest Self-Made Women.
According to Mona’s Instagram, the fragrance has been in the works for years with her travelling to Grasse in France, the same place where Louis Vuitton, Dior and Chanel manufacture their scents. It is also the only place you can pick rose centifolia i.e the May rose, so we can predict that Huda fragrance will have extract of the pink flower.
No further news on the name or the release date, but we imagine it will be an instant sellout.