A luxury fragrance house Ghawali has unlocked its vault of ingredients and invited guests to craft their own signature Ghalia scent.
The concept was launched in collaboration with Emirati entrepreneur Fatima Al Shirawi, founder of The Gracious F, a colour consultancy company. The invitees were taken through a scent discovery journey and ended with a personalised consultation with Al Shirawi who relied on her colour psychology expertise to decipher personalities and preferences before recommending bespoke scent combinations.
Ghalia carrying one or two precious essence oils can be formulated immediately at a Ghawali boutique. More complex arrangements are by appointment only, and require Ghawali’s brand and olfactory expert consultants to be present while ingredients are carefully balanced to guarantee the desired scent.
Mr. Anees Abdullatif, General Manager, Ghawali, said:
“In the Arab world, making your own signature fragrance by layering different scents is a long-standing tradition. We wanted to uphold this tradition of Arabic perfumery, and are offering Ghawali’s bespoke experience for people to mark special occasions, or simply devise a signature scent that they can wear, and share, proudly.”
Sounds like the perfect gift for the festive period.