The beauty industry across the Middle East region is growing drastically, but only few cosmetic brands present in the region formulate their products with Arab women in mind. Which is why beauty guru, Areej Sultan Al Essa created K7L- a Kuwait cosmetics brand that merges quality and functionality.
K7L actually reads as ‘KHL’ which is the Arabic word for the traditional eyeliner; heavily focused on rich Arab origins with a commitment to create a range of high quality smakeup and beauty products suitable for all women on every occasion. Their lipsticks are long-lasting; their anti-aging foundation contains ground-breaking ingredients to combat the effects of stress on the skin, with powerful anti-oxidants to protect the skin from free radical damage. Also their nail polish collection is toxin-free and 100% vegan.
K7L is currently available online at www.k7l.com and is can downloaded from iOS app store. You can also find the brand in selective stores across the UAE and Kuwait.