Fresh from her red carpet appearance at this week’s Golden Globes alongside Bradley Cooper, model Irina Shayk is announced as the newest face of Marc Jacobs Beauty for 2019.
Marc Jacobs Beauty entered the Russian market last year so the choice of a Russian model is a strategic one that will see a campaign featuring Shayk being rolled out in Moscow later this month. The decision to choose the model was explained by Tara Loftis, VP of Marketing, at Kendo Brands;
“When we entered Russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. Irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented Marc Jacobs Beauty.”
Irina joins a line-up of women including Jessica Lange, Edie Campbell, Kaia Gerber and Lila Moss who are also current faces of the brand. The model said of her new role:
“I’ve loved and admired Marc for his wonderful fashions and overarching vision of beauty. it’s such an honour to represent Marc Jacobs Beauty in my home country.”
Irina stars in a new advertising campaign that sees her showcasing the coloured eyeshadow trend that we are looking forward to for spring 2019. The look was created using Eye-Conic Multi-Finish Eyeshadow Palette In 730 Frivoluxe, and Velvet Noir Major Volume Mascara.