Chanel has released a video for the much awaited fragrance Gabrielle featuring brand ambassador Kristen Stewart.
The film, directed by Ringan Ledwidge, celebrates modern femininity built on confidence and independence that Stewart brings across in a dance to Beyoncé’s Runnin.
It aims to capture Coco Chanel’s rebel-at-heart personality that has a different meaning to every individual. “Being yourself and remaining true to yourself are qualities that Gabrielle Chanel passed on to us,” explains Thomas du Pré de Saint-Maur, Head of Global Creative Resources for CHANEL Fragrance & Beauty and Fine Watches & Jewelry. “This universal message—as relevant as ever—is what we wish to send to women.”
Its been 15 years since Chanel launched an entirely new fragrance and we can’t wait for the launch in September with modern girl Kristen Stewart fronting the industry game changer.
