Louis Vuitton Presents Les Parfums Masculins

Eliza Scarborough   |   23 - 06 - 2018

Louis Vuitton presents its first ever collection of perfumes for men.

 

Created by Master Perfumer Jacques Cavallier Belletrud Les Parfums features five fragrances, which pay homage to the adventurer on a quest for self-revelation. Each of the five scents captures a discovery and evokes a masculine energy onto the skins surface.

 

 

Immensité represents freedom. A sharp and powerful perfume that blends the bitterness of grapefruit with ginger, labdanum and ambroxan. There is a distinct sensual amber note. Ginger and a spicy, lemony scent creates a hint of freshness.

 

Behind the bitterness of grapefruit, a watery molecule emerges with the aromatic echo of sage and rosemary. This fragrance carries the promise of a new horizon, with which to invent a thrilling new life.

 

 

Nouveau Monde is an homage to the explorer. For the man stepping away from day-to-day life to experience new cultures and life-changing rituals. This oriental accord is created in honour of 19th century explorer Pierre Savorgnan de Brazza; one of LV’s first clients.

 

The scent is a comforting breath of fresh air created around natural cocoa and complemented with a contrasting oud assam. One final surprise is a spicy note of saffron. The result? A leathery scent from the oud which is given energy from the cocoa and incense.

 

 

Orage is a surprisingly woody fragrance. Created with a short, and concise composition Orage is made with only around a dozen raw materials of incredible luxury. Iris with a patchouli heart, fractionated so as to preserve only the avor of its leaves is used as a key ingredient.

 

Majestic, earthy and acerbic, the patchouli commands attention. As the scent warms to your skin it reveals an ambiguous power: as luminous as lightning, bleached and slightly elevated with bergamot. Earthy and vegetal, this regal, soft fragrance reveals gentle, musky notes as the hours pass.

 

 

Sur La Route is an ode to the special excitement one feels when striking out to meet destiny. This is a grounded fragrance to wear for any occasion. Sur La Route is shaded with a touch of tender green, as fresh as a splash of water on the cheeks.

 

Calabrian citrus is combined with the noble note of lemon, bergamot and a few blades of freshly cut grass that give the scent its raw, green accent. Finally, Peruvian balsam provides the most beautiful balsamic notes in perfumery. The balm is incredibly addictive on the skin thanks to the freshness of citrus and spicy notes of pink peppercorn and nutmeg.

 

 

Au Hasard is for those with a taste for risk; a surprising scent with no discernable bearings. Master Perfumer Jacques Cavallier Belletrud chose to use an exceptional sandalwood, cultivated in Sri Lanka. On to this creamy, milky wood he decided to graft the seed of ambrette, a delicate yellow flower that resembles a pansy, from whose tiny black seeds emanates a perfume of pear liqueur and vegetal must. On the skin the spicy vibrations of cardamom mix with sandalwood, while the ambrette lends a fruity radiance.

 

Housed in the same glass bottle as previous LV men’s fragrances the new collection of five perfumes features juices with a delicately shaded colour palette. The two interlaced letters of the LV logo are engraved in cold galvanized metal, recalling the codes of men’s leather goods and the barrel of a shotgun. The use of gray and silver markings makes it easy to distinguish the men’s cases from
the women’s, which have subtle gold markings.

 

Inspired by travel, discovery and movement, these men’s perfumes come in several formats, echoing the women’s. These include the generous, refillable 200ml bottle as well as a 100ml size compatible with carry-on requirements. Each of these five fragrances is also available in a travel set that includes a black 7.5ml bottle and four magnetic, new-gen refills that clip into the spray bottle. The easy-to-use travel bottle is ready to take to the four corners of the globe. Cylindrical travel cases are available in two masculine shades of leather: Monogram Eclipse canvas and Taïga leather.

 

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