Always iconic for her elaborate, theatrical displays – from concert sets to red carpet outfits – Lady Gaga’s new makeup line promises to be nothing short of show-stopping.
Lady Gaga is soon to launch her own beauty brand
It’s been quite the year for Lady Gaga. After starring (and singing!) in A Star Is Born in 2018, she became the first woman to win all five of the major awards in one season – an Oscar, Golden Globe, Critics Choice, BAFTA and a Grammy – cementing herself as musical royalty.
After adding acting to her list of acclaims, the 33-year-old is taking on a new challenge by creating her very own beauty line. The collection is set to be exclusive to Amazon and is called Haus Laboratories. In a promotional video, Gaga stated: “They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself.”
Announcing the news on her Instagram page, Gaga said: “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
“I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
Preorders for the first collection begin on July 15th, 2019.