A&E have tried and tested some of the top beauty products to help you achieve younger looking skin.
Anti-ageing has been a beauty byword since the 1980s, when it was dreamed up by an advertising executive to sell products to older women, and it makes sense that this category would have its own term, since the global skincare market has become a lucrative one expected to exceed $131bn by 2019 and the 50-plus consumer has a huge influence and spending power.
The tide is turning though. Renowned luxury brands, including Chanel and Dior have subtly minimised their usage of the term anti-ageing, focusing more on products that are quick and easy to use, which make us look healthy, radiant, and less tired. Chanel’s Blue Serum promises smooth and firm skin, while Dior’s Capture Totale range coined the phrase ‘Dreamskin’, and Vichy’s Slow Age serum took it one step further by promising to strengthen your skin’s ability to protect against ageing rather than battling lines and wrinkles solely.
However, this sector will nonetheless remain as one of the main pillars for skincare, whatever the products are being labelled as, as although in an ideal world none of us would worry about the signs of ageing and would simply be content with the clichéd notion of ‘growing old gracefully’, we will instead continue reaching for products that promise to turn back the hands of time.
That’s why we’ve done the hard work for you and scoured the beauty market to bring you the trusted products that won’t let you down. Whether you’re looking to target wrinkles, fine lines or focus on prevention or cure, these 15 products are the bathroom shelf essentials which really do deliver when it comes to a smoother skin texture, softened wrinkles, and an overall more radiant complexion.