A few weeks ago Rosie Huntington-Whiteley teased a new project, but while we all believed it to be a makeup range, turns out it’s actually an online encyclopaedia of everything beauty.
The model finally unveiled a digital platform dedicated to makeup and wellness that sees interviews with experts and celebrity contributors like Poppy Delevingne. Taking on a role as editor, the 31-year-old has created a glossy e-notebook sharing beauty advice and passing on the knowledge from the guru’s of the industry. On the homepage, she writes:
“As a girl, I was fascinated watching my mother apply makeup before a night out. Seeing her transform was special to me—I found it so feminine, so personal. Before long, I was saving up my pocket money to buy a sticky roll-on lip gloss or glittery blue eyeshadow at the local pharmacy. I know this feeling is nearly universal. This is my evolution of it.”
Click on the website and you are immediately see makeup artists showcasing how to achieve one of Rosie’s famous looks, in the drop down menu browse her famous friends bathrooms, see what goes on backstage, read up on the latest trends and shop her hero products.
“Timeless makeup tricks that instantly make you feel like your best self. Products and regimens that can get you glowing, and stat. Ways to turn a bad hair day into a great ponytail day, or what to do when dinner with friends calls for the perfect glam look. And, of course, a glimpse into some of my friends’ makeup bags.”