Adwoa Aboah Takes Burberry To Ghana

Diana Bell-Heather   |   04 - 05 - 2018


All images © Courtesy of Burberry/Juergen Teller.




For the final part of the Burberry project, Adwoa Aboah took the British brand to her family home in Ghana.


Shot by Juergen Teller, the third chapter marks the continuation of this journey and celebrates Adwoa’s West African heritage. The model art-directed the shoot and cast her friend British model Sonny Hall to feature alongside her in the campaign. She said:


“I tried very hard not to be too emotional about this trip but it’s so special for everyone to see where the story started. To be in Ghana means coming home. I’ve been able to bring close friends of mine here, and my grandma and my family have had a taste of what the other part of my life is like.”


The images introduce Burberry’s Autumn Winter 2018 Pre-Collection featuring layered silhouettes, a vibrant collision of prints, graffiti scribbles, checks and colours across knitwear, coats, suits and accessories. In Accra, the capital of Ghana, the 25-year-old posed with female family members in traditional dresses her aunt had designed in the iconic Burberry check.



Also featured are new styles of The Belt Bag introduced in canvas, new colours and a smaller size. Medium and small-sized bags can now be personalised with a variety of interchangeable belts in six new colours.


Click through the gallery above.