Last night in New York, Alexander Wang showcased his new vision for the brand leaving a note on the attendees’ seats stating, ‘a new beginning, a new identity and a new day for my brand.’
At the beginning of the year, Wang announced that he is shifting from the traditional show schedule and instead will present twice a year in June in December with pieces dropping in store throughout the year.
His most recent offering titled Collection 1 isn’t a far departure from his signature looks with plenty of street references, edgy separates and hardware worn by Bell Hadid and Kaia Gerber. For urban rock and roll he offers tiny shorts in leather and denim, Guns N’ Roses style bandana’s, chunky logo belts, heavy duty boots and oversized jackets. Velvet tracksuits, sport jerseys, running socks, logo tees and sweatshirts complete the modern sportswear selection.
This was the world of Wang that fans of the brand know and love, but there was also a sense of freedom and his personal identity. Whether the show strategy will pay off is yet to be seen, but one thing for sure is that Wang is sticking to his roots now more than ever.