Riccardo Tisci is days away from presenting his vision for Burberry at London Fashion Week, and already there have been some big changes at the house.
After the reveal of the new logo and monogram, the British brand have announced that they’ll be joining a stream of other designers who are going fur free.
Making another step in being a better friend to the planet, Burberry is also stopping a long-term practice of destroying unsold product in a worry that it could be taken and resold at a lower value. According to Business of Fashion, in the last five years the fashion house has destroyed $135 million worth of clothing, accessories and perfume.
Burberry’s Chief Executive, Marco Gobbetti, told the BBC: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
Make sure to follow our fashion week updates here and Instagram and mark Septmeber 17 in your diary to see Tisci’s new collection.