Versace Fall Winter 2018 campaign has been dubbed as the ‘longest-ever advertising image’ featuring a ‘clan’ of 54 models.
Symbolizing inclusivity, a key value for Donatella Versace and her vision for the brand, this unique approach was captured by Steven Meisel. In a statement, the designer spoke the so-called Versace Clan:
“My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’. ”
The longest Versace line up is made up of a mega mix of personalities – from super models to young new talent in looks that are all about confidence. One of the faces we spotted is the Moroccan model Nora Attal in a hooded LBD, Kaia Gerber dressed in a cute beret with edgy lace up biker boots as well as Gigi and Bella Hadid
We are still unsure on how it will print in magazines and billboards, but if Donatella wanted to grab attention, she did it with style.
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