South Korea landed a new flagship store from the Parisian fashion house in its capital city, and Pharrell Williams’ capsule collection was unveiled at the event.
The collection with be available worldwide from April 4th
On March 28th 2019, perhaps the most famous fashion brand in the world extended its wings a little further.
French fashion house Chanel opens its first flagship store in Seoul, the capital city of South Korea.
The boutique is situated within the area of Cheongdam-dong, an affluent neighbourhood known for its luxury shopping outlets.
For the iconic event, the latest Ready-to-Wear collection was presented to guests alongside its collaboration with music artist Pharrell Williams on a capsule accessories collection.
The Happy hitmaker then performed at this new flagship store.
Combining a pop music image with street-art influences, the collection featured garments such as block colour t-shirts, short and long robes, terry towelling bucket hats, hip packs in suede, loafers and mule shoes, as well as a variety of stand-out sunglasses.
High-colour and casual in essence, Pharrell created a playful collection.
For the final touch, he added his signature onto certain items within the line.
Available now in the Seoul store, the collection will be available in boutiques around the world come April 4th.