Chanel Unveils Pharrell Williams Collaboration at Seoul Flagship Store Opening

Hayley Kadrou   |   31 - 03 - 2019

South Korea landed a new flagship store from the Parisian fashion house in its capital city, and Pharrell Williams’ capsule collection was unveiled at the event.

On March 28th 2019, perhaps the most famous fashion brand in the world extended its wings a little further.

 

French fashion house Chanel opens its first flagship store in Seoul, the capital city of South Korea.

 

The boutique is situated within the area of Cheongdam-dong, an affluent neighbourhood known for its luxury shopping outlets.

 

Chanel opened its flagship store in Seoul, South Korea in March 2019

Chanel opened its flagship store in Seoul, South Korea in March 2019

 

For the iconic event, the latest Ready-to-Wear collection was presented to guests alongside its collaboration with music artist Pharrell Williams on a capsule accessories collection.

 

The Happy hitmaker then performed at this new flagship store.

 

 

Combining a pop music image with street-art influences, the collection featured garments such as block colour t-shirts, short and long robes, terry towelling bucket hats, hip packs in suede, loafers and mule shoes, as well as a variety of stand-out sunglasses.

 

Chanel and Pharrell teamed up for a capsule collection which launched in the flagship store in the South Korean capital

Chanel and Pharrell teamed up for a capsule collection which launched in the flagship store in the South Korean capital

 

High-colour and casual in essence, Pharrell created a playful collection.

 

For the final touch, he added his signature onto certain items within the line.

 

Available now in the Seoul store, the collection will be available in boutiques around the world come April 4th.

 

Pharrell X Chanel capsule collection launch party in Seoul South Korea

Pharrell X Chanel capsule collection launch party in Seoul South Korea

 

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