Zoë Kravitz has teamed up with her rock star dad Lenny Kravitz to star in a new luxury campaign.
One of the leading travel brands TUMI have recruited the father daughter duo to be the faces of the latest global campaign that aims to capture the meaning of personal journeys.
Shot in the Bahamas, a place that means a lot to the Kravitz family, the short film and imagery capture an “an intimate quest to where it all began; illustrating the strengthening of the bond’s individuals create.”
“To me, this campaign is about connecting with ourselves, our roots, and with each other,” says Zoë Kravitz. “I loved working with TUMI and the idea of telling a story about travel, family and connecting with one’s roots. It was amazing to travel to the other side of the island for my first time to see where my family originated from and to pay respect to our elders and those who came before us – to experience that with my father was monumental.”
The campaign also showcases the newest model Alpha 3, the reworked version of the signature Ballistic Nylon bags that are made from ultra-tough material to help TUMI bags withstand the wear and tear of a life well-travelled.
“With the launch of A3, we took everything we stand for as a brand and pushed it one step further,” says Victor Sanz, Creative Director of TUMI. “It’s always been a motivator for us to remember our products are what enable these travel stories to continue, and we were thrilled that both Lenny and Zoë Kravitz wanted to share their perfect journey with us”.
Alpha 3 will be offered in a wide range of travel products, backpacks, day bags, accessories and more