10 Minutes With Jonathan Rich, Senior Buyer At Moda Operandi Man

Diana Bell-Heather   |   08 - 09 - 2018

Men’s fashion realm has been going through a transformation with brands like Louis Vuitton, Loewe and Jacquemus paving the way for a new style attitude.


Jonathan Rich Sr Buyer, Men's - Moda Operandi (Photo Credit - Adam Katz Sinding)

Jonathan Rich
Photo Credit – Adam Katz Sinding.


One online luxury platform that understands the importance of this new wave of male savvy shoppers and have recently launched a new section to their business offering known and emerging names from menswear.


10 Questions With… Marina Cortbawi of Merlette
Your New Season Wardrobe By Moda Operandi’s Style Guru



Meet Jonathan Rich, Senior Buyer at Moda Operandi Man, who shares with us the designers he’s loving and what it takes to have a timeless wardrobe.


What shift have you seen in the men’s fashion scene?

It’s no longer taboo for men to be interested in fashion. Athletes, musicians and celebrities have raised awareness and made it ‘mainstream’ for men to care about how they dress. The fact that they show NBA and NFL stars walking into games during the pre-game coverage and comment on what they are wearing speaks volumes.


Moda Operandi Menswear

Moda Operandi Menswear


Do you think the sports and streetwear trends are here to stay?

Yes, of course, it will just continue to evolve. Sportswear and streetwear is nothing new; if you look back to 1984/1985 and the release of the Air Jordan 1 that was a huge cultural moment where fashion and streetwear collided.


What are you filling your wardrobe with?

Officine Generale, Massimo Alba, Salle Privée, Oliver Peoples, Arc’teryx Veilance, Double RL and Camoshita.


Which trend do you hope never comes back?

Super skinny jeans for men.


What key pieces do you need for a timeless wardrobe?

A cashmere overcoat, navy crewneck sweater, perfect worn in denim, Adidas Stan Smiths and a white pocket t-shirt.


Moda Operandi Menswear

Moda Operandi Menswear


Which emerging brands should be on our radar?

At Moda we are championing Bode, Jacquemus and Salle Privée.


What have you learnt about the Middle Eastern consumer so far?

We’ve found that the ME male customer is drawn to the exclusive access we offer via our trunkshow model.


What do you keep in mind when buying for the Moda Operandi Man?

When buying for the M’O Man I keep in mind our intention to be considered a luxury, specialty destination for the most discerning men; one where our clients know they can come to find a highly curated mix of brands and products from all around the world. Most importantly a destination that feels highly personal and customized to each individual’s needs.


Moda Operandi Menswear

Moda Operandi Menswear


Sneakers or boots?



Tote or backpack?



Tailoring or sportswear?



Crisp white shirt or a casual T-shirt?

Crisp white shirt.


Prints or classic hues?



If you could only choose one items for the new season, what would it be?

Loewe leather-trimmed shearling jacket.