For the first time Dior will have a men’s pre-fall runway show, and Kim Jones is taking it to Tokyo.
According to WWD the presentation is scheduled for November 30, and Japan was chosen as a way to further connect the house with the Asian market, and to reflect the designers love for the country.
“A fashion show in Tokyo is the best way to present and celebrate my first Dior pre-fall men’s show. Japan is a magical country that I know quite well and that I love particularly for its incredible and unique culture, history and nature, which have always been very fascinating and a great source of inspiration to me,” he said in a statement.
Two days before the show, a pop up will open at department store Isetan which is located in Tokyo’s Shinjuku district. It will house Jones’s first ever collection for Dior, the SS19 line, while simultaneously being available at the flagship in Ginza before globally rolling out in December.
For his debut SS19 show in Paris, the British creative offered rich and couture-level pieces that are a perfect example of luxurious wearability. The collection was light, colourful and – for all purposes of the word – happy – which is a step away from the edgy designs that we’ve seen previously.
Will Pre-Fall offer something a little bit more laid back and sporty but with familiar Dior signatures? We’ll have to wait and see.