Mr Porter launched ‘Vive La France’, exclusive capsule collections inspired by the lifestyle and culture of France.
The online retail destination for men’s style, the capsules are modern-day interpretations of four distinct thematic segments – Savoir-Faire, Parisian Street, Nouvelle Vague and Bleu de Travail. Not only it brings a touch of modern chic to you wardrobe but it’s also a great introduction to French casualwear brands, including AMI, Officine Generale, Hartford, Maison Kitsuné, Holiday Boileau, Arpenteur, J.M. Weston, Lacoste, and Le Mont Saint Michel.
Each label has created a collection unique to it’s own idea of iconic French culture, resulting in more than 147 products across clothing, shoes and accessories – so you’re bound to find something ‘je ne sais quoi’ . Together, they comprise Mr Porter’s homage to a nation famous for its formidable elegance, effortless style, heritage and craftsmanship. Mr Toby Bateman, Managing Director, said:
“Our casualwear business has grown over the years, and much of this is due to the incredible French brands coming to market. Mr Porter likes to give our global customer truly exclusive product, and working 14 brands – who offer such an array of authentic aesthetics – is the perfect way to do so”.
Within the ‘Vive La France’ collection, the e-tailer will introduce four new brands to site including Paris based Maison Labiche, De Bonne Facture, Husbands and Brittany based Le Mont Saint Michel.
The pieces are ready to shop now and for some styling inspiration, click through the gallery above.
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