Mr Porter Launches Own Collection

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Mr Porter has officially launched it’s own label online, appropriately named Mr P.

Created by a team of in-house designers, Mr P. is a year-round brand with five limited-edition capsules every year, each trend-driven, seasonal and inspired by a style icon past or present. For the launch, the idea came from postwar ‘School of London’ artists, during their prime in 1960s Soho, London. Think key separates like soft white T-shirts, timeless coats, well fit shirts and classic denim.

With Mr Porter already hosting a number of leading designers, is this one worth a look? Well, it took seven years of customer research, following their shopping habits and feedback, to come up with the pieces that are easy, smart and timeless – so they must have a pretty good understanding of what a contemporary gentleman needs in his closet.

Toby Bateman, Managing Director of Mr Porter, said: “We felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics.”

Expect second limited-edition Mr P. capsule to launch in February, with the third in April that will introduce shoes and accessories for AW18.