For Gucci Cruise 2018 Men’s Campaign focusing on tailoring, the house turned to legendary, but slightly forgotten personality , Harlem couturier Daniel “Dapper Dan” Day.
Creative director Alessandro Michele continues to surprise the fashion world (have you seen giant art works for Gucci Bloom?) and this time he enlisted a man renowned for the made-to-order custom designs he created for celebrity clients in the 80s and early 90s, before his eponymous boutique was closed down and he went ‘underground’.
Now Michele has brought Daniel Day on board for the men’s campaign, shot on the streets of Harlem by photographer Glen Luchford, and will work with him on a capsule collection.
How did this come about? For the Cruise 2018 show, Gucci replicated a design made by Day in 1989 without crediting the couturier. This was followed by some controversy that lead to the fashion house meeting with Dapper Dan and the rest is now history.
If there is one person who can revive an old hit, you can trust Michelle to deliver and then some.