Rochas have announced appointment of Italian designer Federico Curradi as head of their men’s collections.
You’d be forgiven for not knowing that the house even did menswear as it was only for two seasons in 2017 under creative eye of Béatrice Ferrant that it showcased any pieces. Beforehand, the house has been operating for 22 years without the category and now it’s up to Curradi to relaunch this part of the business which he will present in January next year. In a statement on the brand’s Instagram, Curradi said”
“It is a real honour for me to accept the position as Men’s Creative Director for Rochas. The Parisian legacy and the brand’s natural yet sophisticated style are key sources of inspiration for me and I will undoubtedly reference them as I write a new page in the brand’s story.”
Curradi launched his own brand in January 2016 at Pitti Uomo and was formerly head of men’s at Ermanno Scervino and later head of men’s collections at Roberto Cavalli.
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