Kim Jones presents his first campaign for Dior Men following his debut collection earlier this year.
The newly appointed artistic director worked with American photographer Steven Meisel to capture the new masculine allure blended with modern romance. One of the models is Prince Nikolai of Denmark who also walked in the show.
Jones’s first campaign also includes the emblematic BFF character, conceived by New-York-based artist Kaws and wearing a suit to symbolize Christian Dior, echoing the monumental centerpiece constructed for the summer 2019 ruway in Paris.
“I wanted this advertising to reflect the spirit of the summer show and the beauty of Dior,“ said Jones who was previously at Louis Vuitton.
In sequences of soft and sharp shades of pink, this wardrobe unfolds in bright tones, illuminated with yellow, blending the codes of Haute Couture, tailoring and sportswear, reinforcing the dialogue between art and fashion, heritage and daring.
Iconic motifs held dear by the founding couturier are tweaked with a sense of nonchalant humour. The bee, toile de jouy, the Dior oblique canvas, or cannage in laser-cut form, are freely employed, reinvented and re-visited with the subtle mastery of re-appropriation that is one of Kim Jones’ signatures.
The next collection you’ll see from the designer will be the very first Pre-Fall runway show staged in Japan on November 30.