SS18 was a personal project for Jonathan Anderson, stating before the show that he’d actually tried everything on himself in his effort to achieve ‘no-fuss fashion basic-ness. Trying to strip everything back.’ With this season, Anderson definitely made a shift from more avant-garde pieces that pushed fashion boundaries towards the more pragmatic and commercial.
The show took place in the Villa Pietra gardens in Florence as part of the menswear trade show Pitti Uomo, and Anderson said he’d actually referenced what tourists wear as they discover the beautiful city. There was also reference to the romantic nature of the city as the print of choice was the love heart in various guises.
The collection was full of lightweight basics; including jeans, shorts, chinos, tees and sweatshirts. There was also a collaboration with Converse who provided collaged, glittery pairs or beige suede pairs. The detail was there to keep things interesting in the form of abstract prints on wide leg jeans, appliques and stylised takes on American branding.
Whether you are a fan of the concept of designing clothes that appeal to the masses or whether you prefer a more impractical approach, there could be no denying that Anderson provided a range of designs that men will actually want to wear.
