Louis Vuitton’s Kim Jones takes a nice cool dip in the blue Pacific.
Style director Kim Jones takes us on a tropical trip for his spring summer 2018 collection for Louis Vuitton. Yes, the show was staged in Palais-Royal, but judging by the venue’s environment it could have easily been set in Hawaii.
The guests sat front row under a clear plastic tent as models strolled down to the latest tune of Drake’s “SIGNS,” which was released specially for the show. There were relaxed tailored outfits mixed with scuba-diving and surfing gear. Jones presented this season aquatic colours with glossy textures perfect for the ocean.
“It’s that multicultural, sort of subtropical vibe. I wanted something quite sporty, but I wanted the tailoring to be relaxed and the sportswear to be quite fitted and smart,” Jones said backstage. Inspired by a book called “The Atlas of Remote Islands: Fifty Islands I Have Not Visited and Never Will” helped the designer to use different elements like the vegetation from Pacific islands combined with tailoring techniques from Hong Kong.
The collection also featured cool Mohair jackets, suits and pants in blue shades and earthy tones mixed with exotic prints. Standout pieces included Aloha shirts layered with printed organza, sandals, raincoats with floral designs and tropicana-style knitted tees with signature LV logos.
