Miuccia Prada casts comic characters for a playful Spring Summer’18 collection.
Inspired by Comic books, the designer shows her appreciation for hand-drawn art illustrations. The Spring Summer’18 collection celebrated the many talents of today’s digital world, where Miuccia asked artist James Jean and Belgian graphic designer Ollie Schrauwen to paint the show’s venue with “Roy Lichtenstein” inspired cartoon characters; the artists painted the walls with decorative motifs of giant monkeys, bugs and ladies’ eyes with bold black lashes.
Models pranced in ’70s inspired oversized fanny bags, mechanic suits, two-toned bowling shirts and extra skinny belts. Dominated by daring graphic prints, the designer featured shorts with tucked-in collared shirts paired with striped knee socks, styled with colourful fisherman sandals or old-school looking basketball Velcro sneakers.
Surprisingly, Prada decided to show wearable pieces like gorgeous heavy long coats and sweaters with big graphic images, confusing to see during an SS’18 show; but as Miuccia explained, “everything was a little bit too naive, too simple, so we thought these heavy coats would be the right counterpart. That is just fashion—because we love it.”
