Fan of ten-pin bowling? Prada and Mr Porter are joining forces on an exclusive capsule collection inspired by the game.
This is Prada’s first menswear exclusive with an online retail partner which will be available from April 25. The 32-piece range is anchored in ready-to-wear and shoes and draws from eras of bowling popularity between the 1950s and 1980s. Expect camp-collar shirts in Hawaiian and pop-cartoon prints and madras and gingham checks, mid-century-style block-panelled stripe cardigans and stripe knit T-shirts, blouson jackets in satin and suede and two printed T-shirts with exclusive Prada bowling logos. Stefano Cantino, Prada Group Strategic Marketing Director, said:
“Prada’s DNA is in fact about creating products which are really breakthrough that may at times surprise customers, while bringing ideas and ideals to life. We strongly believe that this partnership with one of the major menswear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward.”
You can also shop the pleated and flat-front trousers, polo shirts and a mohair bi-colour wool blazer while the accessories include loafers, creeper and cap-toe Derbies and cap-toe sneakers. Toby Bateman, Managing Director of Mr Porter, added:
“The retro themes of 1950s and 1980s menswear were an effortless inspiration for the campaign and content, and allowed us to easily meld the worlds of Mr Porter and Prada.”
Fun and functional, we think the luxury online retailer and the Italian fashion house are bowling a strike with this collection.