Gucci DIY

Amy Louise   |   19-06-2016

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Gucci has announced it’s new DIY service with a customisable version of the Dionysus handbag and customisable men’s tailoring, unisex jackets and shoes for men and women. The initiative was first launched on the 25th May in Milan, at the Gucci flagship store on via Montenapoleone. The initiative was inspired by Creative Director Alessandro Michele’s philosophy that the way you dress is how you feel and that men and women should feel authentic and free in the expression of themselves.

The Dionysus DIY service allows Gucci customers to choose from an array of embroideries, trims, hardware and monogrammed initials and can be applied to both the medium and large versions of the bag.  The Dionysus Top Handle bag has a bamboo handle which can also be customised by choosing from a variety of different colours. Alessandro Michele ensures that the Dionysus will still evoke the brand’s signature vision and authenticity, despite the extent of customization available.

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The second phase of Gucci DIY comes with further personalisation options in the realms of menswear, unisex jackets and footwear for men and women. Alessandro Michele’s vision follows a punk rock theme which feeds off the idea that everyone can be a musician and a designer if they have the imagination and creativity for it. The menswear products available for personalisation are extensive and feature day and evening jackets, blazers, tuxedos and coats. Customers can choose from a variety of colours, fabrics, buttons and mongram lettering options. Key customisation pieces are also featured in eveningwear, unisex leather biker jackets and unisex bomber jackets with options to add silk linings, embellishments, motifs and embroidery. Gucci DIY is also available for unisex footwear with styles such as leather trainers, dressy mules and loafers, all available in an array of colours and materials with the option to monogram.

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The new phase of Gucci DIY will be celebrated with a dedicated window display in the flagship Via Montenapoleone store. This will unveil a new House shield that features two kingsnakes, a tiger’s head, a bee, a crown and the words ‘DO IT YOURSELF’

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