Dare we say that this season at Men’s Milan Fashion Week has been one of the most entertaining yet?
We admired Palazzo Mondadori dramatic setting at Ermenegildo Zegna , including a mirrored runway and drones to keep the guests engrossed. Dolce & Gabbana hosted another secret show alongside the scheduled Spring 2019 presentation where Naomi Campbell made an appearance in a pinstripe suit. The design duo also cast long-time friend of the brand Monica Bellucci, model of the 90’s Paul Coster, and rappers Wizkid and Tinie Tempah.
Philipp Plein got us in the mood for Wimbledon with a tennis-themed runway that saw models walk in the Plein Sport Spring collection, including Paris Hilton who closed the show. Supermodels Kendall Jenner and Bella Hadid made a surprise appearance at the Versace SS 2019 show, which was Jenner’s first runway walk in five months. Billionaire, also designed by Philipp Plein, chose a velvety hotel setting for their latest collection which included a new luggage line wheeled on trolleys by bell boys, and crocodile jackets for both men and their mini-me’s.
Miuccia Prada invited guests to a space just behind the brands headquarters for show where the shorts were as tiny as the logo’s, and bags were just as desirable as the women’s RTW. Alberta Ferretti was busy designing the Resort 2019 collection as well as a few capsule pieces alongside new looks for Alitalia airlines, but it’s the folk inspired dresses that left a lasting impression.
There was plenty to take away from the Milan shows. A vast majority of brands are striving to entice a younger audience while sticking to their codes. The SS19 man is intellectual and individual, someone who doesn’t strive to impress others, and yet makes a strong statement at any occasion.
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Resort 2019: Alberta Ferretti
MFW Men’s: Ermenegildo Zegna Couture