Men’s Fashion Week: Ermenegildo Zegna Fall 2018

Dana Mortada   |   13-01-2018

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For Ermenegildo Zegna’s Fall’18, Alessandro Sartori put on a show that resembled a pretty fresh fantasy; inspired by the Alpine nature, the dense crowd and models’ head and shoulders were freely sprinkled with fluffy artificial snowflakes. The venue space was remarkable, set up by Swiss artist Thomas Flechtner in Milan’s Université Bocconi within the Brutalist hall.

 

Sartori sent out 45 strong looks to prance through the snow, which perfectly complemented the clothes. The collection featured vibrant rust-coloured patterns, with a bit of violent and light blue hues; the designer also experimented with a new fabric, the Oasi, a cashmere texture dipped in organic dyes made from natural substances.

 

Innovative outerwear options took a major part of the entire range, from refined tailored overcoats to long-felted coats in cashmere and new boxy anoraks. Also, there was a slight athletic approach, with details that included geometric necklines on knit tops, slit pockets on coats and folded pants tucked into high-top boot-sneakers.

 

Sartori has clearly conquered the future of menswear fashion by reinventing traditional aesthetics with the use of cleaner and simpler modernised concepts and technology.

 

The collection is beyond perfect for indoors and outdoors, click through the gallery above to view it in full.

 

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