Have you noticed a sudden increase in fashion stars carrying bags that many described as stylish plant pots? Staud bags have become an instant hit on the street style scene and we want to know why.
Sarah Staudinger, former Fashion Director at Reformation, and partner George Augusto founded the label in 2015 to create classic yet modern accessories that were not determined by trends. It quickly caught the attention of Alexa Chung and Leandra Medine with each collection being inspired by editorials of Betty Catroux, vintage clothing and downtown street art.
The plant pot bags are named Moreau and are crafted from leather encased in a sand-brown macrame net, with an open top, two top handles with a suede lining. Not only do they stand out but they are also practical which is the new appeal among the style savvy who have turned away from the micro accessories in favour of a spacious design. Capturing the retro Californian vibe, all the bags are designed and manufactured in Los Angeles and lately a structured PVC tote named the Shirley bag from the design duo has proven to be just as popular as the Moereau.
So what make Staud the ‘It’ brand of choice? Practicality, functionality, quirky and sculptural design mixed in with the best material and a competitive price point.
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