Fendi Makes It Personal

Diana Bell-Heather   |   30 - 11 - 2017

Fendi Customize It


For the first time ever Fendi clients worldwide will have the chance to personalise their very own bag.


From today you can take advantage of Fendi’s made-to-order Customize It service and be the creator of a Kan I F bag and Strap You bag strap on both fendi.com and Farfetch.


With 120 possible combination, that’s right 120, choose from a wide range of modern colour options, logo styles and hardware variants and once you’re happy with your artistic flair, the leather goods artisans in the Maison’s atelier in Florence will meticulously assemble every part in 12 weeks. The shoulder strap personalisation offers 70 possible varieties, exclusively decorated with conical studs and feminine leather flowers featuring mini F is Fendi metal logos on the flowers’ disks.


Pietro Beccari, president and CEO of Fendi, said: “We think it will be a unique opportunity to showcase our daring creativity and pioneer spirit in a new digital and modern way, combining our client’s needs of luxurious exclusivity with the Maison’s perfect blend of tradition and innovation.”


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