Hogan has unveiled its AW17 collection in Milan. This season, Hogan dialogues with the brand’s iconic H and steps into a new territory with a language that redefines the code of its statement aesthetic: the renowned logo leaves the place to a tone-on-tone top stitching that enriches each shoe by a subtle graphic element.
Sophisticated and modern, bold and ironic, between strength and gentleness, the Hogan woman is proud of her laid-back elegance and ageless style. In her everyday wardrobe, Hogan finds a place at home. Concise but complete, the Hogan Autumn-Winter 2017/18 collection is the epitome of this charismatic woman. These pieces become collectible essentials.
The brand’s luxury sneakers are feminised by gentle yet strong details that enliven genuine and high quality materials. The staple ‘H222’ maxi-platform sneakers and the new chunky ‘H328’ Duck Mountain ankle boot, with hiking inspired feel, serve a practical, protective yet stylish purpose for challenging winter city-times and confers strong energy to the season’s trends. In a way that is not literal or typical, this collection represents Hogan’s interpretation of a cosmopolitan woman in every aspect of her life.
