JIMMY CHOO UNVEILS WOMEN’S AW17 COLLECTION

Natalie Hanson   |   13-03-2017


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For Autumn Winter 2017 Jimmy Choo looks within to conjure a collection that encapsulates the recurring theme of duality that is at the heart of the brand. That spirit is the embodiment of Yin and Yang, tough but soft, feminine and powerful; she is a woman with an innate confidence. This is a collection with a strong sense of refined, modern glamour in which the twin pillars of rebel and romance play against each other in visual melodies defined by fur pom-pom, metallic suede, painted snakeskin, studded hardware and leopard print.

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Jimmy Choo was founded 21 years ago in London, at the height of the city’s cool Britannia indie-led ‘90s cultural boom. For this collection, Creative Director Sandra Choi, looked back to this formative time to inform this one.

“This season is a particularly pure expression of Jimmy Choo. We’ve focused on the codes that define us; the confidence, the sexiness, the playfulness and the glamour employed with signature leopard and studs in surprising manifestations. But as well as looking back we look forward by using unexpected modern fabrications that combine lightness with a sensually glossy finish lending some of the pieces a sci-fi sleekness. The fundamental essence of Jimmy Choo lies in its attitude blended with beauty and this season has it in abundance.”

MINERVA DAIZE DESIREE

From left to right: Minerva, Daize, Desiree

Dynamic silhouettes create fresh perspectives; heels explore sturdier proportions and flats are presented in iterations that range from elegant pointy toes to chunky soled boots realised in shades of mink, fire, moonstone, bottle green, storm and vino.

LARK LUX

From left to right: Lark and Lux

High cut pumps appear in myriad guises; the LARK topped with a double twisted ankle strap punctuated with flattened metal studs and its dressier sister, LUX , decorated with a statement ankle cuff in cut crystal.

ARROW CHANDRA

Form left to right: Arrow and Chandra

The ARROW bag adopts one of the season’s signatures playing with envy inducing green painted snake. For evening, the CHANDRA clutch features a crystal cut bracelet that cinches the bag closed creating a bow silhouette with a sense of playful glamour.