When Louis Vuitton opened his House in 1854, he described himself as an ‘emballeur de modes’, a craftsman excelling in the art of packing, clothing of course, but also treasures, memories, and experiences. As time went by, beyond the trunks that gave the brand its luxurious reputation, the House created a symphony of desirable objects, for example the Pateki, a delightful brainteaser crafted from a piece of wood, created by Gaston Louis Vuitton, the founder’s grandson.
In 2017, the House will open a fresh chapter dedicated to these little pleasures, extending its elegant touch and craftsmanship to a series of practical objects that include notepads, pencils, and stamps. This lineup is part of the brand’s ‘Gifting’ campaign which also presents interesting items from monogram leather, canvas storage boxes and pencil containers, to teddy bears and yo-yos.
The Joy of Writing
At Louis Vuitton, the journey of writing has always been celebrated through the sensuality of trunks owned by writer-explorers and all the essentials for producing great works. The House continues to pursue the pleasures of writing with a series of accessories, such as penholders, graphite pencils, noble desk pads, decorative bookmarks, and leather stamp pads. The Monogram canvas makes a noteworthy appearance, also present because of its highly resistant and waterproof qualities.
The joy of decorating
The trunk maker Louis Vuitton created a lifestyle that could travel anywhere around the world. This time around, objects leave the trunk behind and take up permanent residence in the home. From nesting boxes in leather marquetry embellished with a Monogram flower, to Plexiglas or leather picture frames embossed with the House’s initials, and porcelain trays bearing illustrations inspired by the theme of travel in early 20th century travels.
The Joy of Gaming
A playful spirit reigns over the House and for that we can thank the wisdom of Gaston Louis Vuitton, the well-read grandson, collector of many things, and eternally curious man who created his own parlour games and displayed countless wooden toys in the House’s first boutiques. For the gifting collection, there are sets of dice and decks of cards bearing the house logo inside Monogram canvas boxes, yoyos and even a ‘Louis’ teddy bear in leather patchwork.
