Tod’s celebrated the launch of Tod’s Tattoo, a project of dual manual ability on skin developed in collaboration with tattoo artist Saira Hunjan, with a cocktail party-performance last week in its Faubourg Saint-Honoré Boutique, Paris.
A special pop-up scenario evoking the atmosphere of a tattoo studio greeted the guests, who were able to watch artist Hunjan at close quarters as she tattooed one of her captivating lions onto skin worked by Tod’s.
A celebration of handmade, a fusion of abilities shared by modern experimental tattooing and manual savoir faire on Tod’s leather, a brand that tells a story of timeless elegance and ongoing experimental re-visiting. The lions engraved on the TOD ’S DOUBLE T Messenger Bag, Sneaker and Gommino sign a limited-edition collection of art and craft, immediately on sale. An encounter of precision and perfect execution that combines the style of the tattoo artist best loved by celebrities and the great craft tradition of Tod’s in a project of dual manual artistry.