Tod’s launches Tod’s Tattoo project in its Paris boutique

Natalie Hanson   |   12-03-2017

Tod’s celebrated the launch of Tod’s Tattoo, a project of dual manual ability on skin developed in collaboration with tattoo artist Saira Hunjan, with a cocktail party-performance last week in its Faubourg Saint-Honoré Boutique, Paris.

Image from left to right: Joan Smalls, Saira Hunjan, Lily Donaldson

Image from left to right: Joan Smalls, Saira Hunjan, Lily Donaldson

A special pop-up scenario evoking the atmosphere of a tattoo studio greeted the guests, who were able to watch artist Hunjan at close quarters as she tattooed one of her captivating lions onto skin worked by Tod’s.

Image: Saira Hunjan and Diego Della Valle at the event in Paris

Image: Saira Hunjan and Diego Della Valle at the event in Paris

A celebration of handmade, a fusion of abilities shared by modern experimental tattooing and manual savoir faire on Tod’s leather, a brand that tells a story of timeless elegance and ongoing experimental re-visiting. The lions engraved on the TOD ’S DOUBLE T Messenger Bag, Sneaker and Gommino sign a limited-edition collection of art and craft, immediately on sale. An encounter of precision and perfect execution that combines the style of the tattoo artist best loved by celebrities and the great craft tradition of Tod’s in a project of dual manual artistry.

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