The Valentino Rockstud Spike Bag is the new handbag from the Maison that represents the first sign of a new path under the creative direction of Pierpaolo Piccioli. These latest images are shot by photographer Terry Richardson. After many years of the iconic studio still life campaigns, the controversial photographer takes Valentino Garavani to the streets of New York for the new accessories advertising campaign.
The New York Diary features the latest bags in various spots between Chinatown and Little Italy, the location together with the time is written on each image, underlining the concept of being a diary. The roughness and contrast of New York together with Terry Richardson flashed images have the right tone of voice and create the right backdrop for the brands upcoming ads. The concept is thought to be continuous; this is the first chapter of a series of episodes that will be shot for the next seasons.
Pierpaolo Piccioli said: “Together we have explored the streets of lower Manhattan, in New York, to depict the way in which common people, randomly chosen with a street casting, carry the bag. Same object, individual way of wearing it. We wanted to catch the uniqueness of the Humans of NY to underline their personality and the power of diversity. At the same time, far away from the stereotype panorama of the classic skyline, the Rockstud Spike has been pictured in every day street contexts, iconic spaces that adapt to reality rather than to an aspiration of a dream.”