The Spring Summer show took place in the future home of the brand’s Place Vendôme flagship. Scheduled to open in 2017, the new store will combine two buildings, spanning the famous square and the Rue Saint-Honoré, with spectacular views from the windows of Napoleon’s Column and the newly renovated Ritz. This mythical place resides in the heart of the Maison Louis Vuitton history as it is two steps from where, in 1854, Louis opened his first store at 4 Rue Neuve des Capucines. Fittingly, this exclusive photoshoot, shot by Patrick Demarchelier, also took place in the raw space of the new Vuitton superstore, for a striking contrast.
The collection itself, which had a subtext of sci-fi, still retained some of the tropes of the previous season, such as the daring cut-outs in particular, made a striking contrast with the backdrop. There were asymmetric draped jersey numbers with the hip and midriff cut-outs, some with 1980s-ish sprinkles of crystals and glitter. These slashed, sinuous, hipslung dresses had a gladiatorial edge, particularly with the finale gowns, which featured rivers of crystal and laser-glued sparkles. Among the elegance, there were sweatshirts, a logo tee or two, and skinny lace pants with matching pelmet skirts.
Photographer: Patrick Demarchelier for Louis Vuitton
Stylist: Elodie David Touboul
Hair: Paul Hanlon
Make up: Path Mc Grath