What To Expect From Fashion Forward Pop Up In Saudi Arabia

Diana Bell-Heather   |   29 - 05 - 2018

Binthani Studio.


Get to know some of the leading regional designers at the Fashion Forward Dubai pop up in Saudi Arabia.


The Middle East’s fashion platform, FFWD, returns for a second edition of their temporary space in Rubaiyat department store in Jeddah.


Browse through a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani, Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sara’s bag. The collections on display will include SS18 ready-to-wear fashion and accessories, as well as Ramadan-specific capsules. Bong Guerrero, CEO and Co-Founder, FFWD, said:


“We were thrilled with the success of the designers in last year’s pop up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA.”


Arwa Al Banawi.


It’s an interactive way to celebrate the region’s leading fashion talents. Endorsed by Dubai Design & Fashion Council (DDFC) and supported by Dubai Design District (d3), the initiative is dedicated to supporting the evolving regional fashion ecosystem in their pursuit to attain commercial success and widen their reach into new markets.


Check it out from May 25 to June 15.


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