We all like a grand gesture of love and designer Anya Hindmarch decided to spread the joy of Valentine’s Day with a giant inflatable hearts all over London.
The public display of affection can be enjoyed outside key places like the Battersea Power Station, Piccadilly Circus, Trafalgar Square and Covent Garden and will remain throughout London Fashion Week.
“The idea for this project came to me whilst sitting in a packed Royal Festival Hall,” said Hindmarch. “I was in awe of the resilience of Londoners and its visitors. Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a ‘surprise love letter to London’ as a tribute to its strength and to celebrate our amazing creative city.”
Perhaps we’ll see similar acts of love in other cities throughout the fashion month.