In Focus: Yuzefi

Dana Mortada   |   28 - 12 - 2017

Mini Delila In Savanna Cream, Bordo

Mini Delila Bucket Bag In Lavender & Grey

Mini Delila in Cream and Black

Delila mini two-tone textured-leather shoulder bag

Delila mini leather shoulder bag

Asher small textured-leather and suede shoulder bag

Only two years in the making but Yuzefi has quickly become the go-to bag brand for the fashion savvy and we wanted to find out why.

 

Naza Yousefi, who describes her handcrafted bags as experimental, modernist and unusual, founded the label in 2015 and over the last few months it has been appearing in our social media feeds and worn by the likes of Kate Bosworth and Eva Chen. The slightly masculine boxy design, gold hardware, including the signature gold ring, are developed and handcrafted in London. The structured finish feels fresh while a wide variety of colour mixes and sizes bring out the playful side.

 

Yousefi has gained a lot of experience in the industry where she previously worked in ready-to-wear studios of Giles Deacon, Richard Nicoll, Christopher Shannon and Christopher Kane. As well as bringing her eclectic bag designs to the mass market, she also works a fashion lecturer.

 

Unconventional and eye catching, we think we’ll be seeing more of her creations in months to come.

 

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