Say goodbye to neon lace, Jonathan Saundaers, announced on Friday December 15th that he will be resigning from his role as a chief creative officer of Diana von Furstenberg after only serving for just 18 months.
“I am grateful for Diane’s support and for the opportunity of guiding this iconic brand. I am so proud of everything we have accomplished in the past 18 months. I thank the incredible team for their dedication and support, and will continue to be a friend and admirer of the brand,” Saunders stated.
After shutting down his own London-based label, Saunders joined the DVF house in May 2016, and ever since has made serious changes throughout the brand. From revamping the DVF logo to also moving from traditional runway shows to more quiet fashion presentations. Over time, the ex-chief creative officer ushered in a complete new era into the DVF brand that was filled with bold prints, fresh colours and a whole lot of updates on the brand’s iconic signature pieces.
“I am so thankful for Jonathan’s beautiful work and the effort and dedication he has put into DVF in the last 18 months. He will leave an important and lasting heritage to the brand,” Diane von Furstenberg quoted.
At the time when Saunder’s was hired, von Furstenberg claimed that Saunders’ role helped her as a founder to step back from daily duties that takes up the full schedule of a creative director.
Since November 2016, DVF is left without a cheif executive office, ever since when Paolo Riva exited the company; and that’s when von Furstenberg said her family is going to get more involved in the business.
For the past couple of years, the contemporary fashion brand has been facing difficulties in department store, and rumor has it that the designer is considering in closing some of the her freestanding outles. Everything seems to be linked, so Saunders’s coming steps are unknown and who will be filling the role of the chief creative officer is yet to be announced.
Click through the gallery above to preview DVF’s Pre-Fall18 lineup- Saunder’s last created collection for the American label.