On Our Radar: Rokh

Diana Bell-Heather   |   12 - 04 - 2018



Looking for clothing with elements of deconstruction and seamless movement with every step? It’s time for you to meet Rokh.


Phoebe Philo’s Celine revolutionized the way women want to dress. Loose tailoring, elevated classics and effortlessly cool takes on staple pieces made everyone want to be a Celine girl. Her departure felt like a void in the fashion world, but former alum Rok Hwang is here to fill that gap.




Being selected as one of the LVMH Prize finalists means presenting his label to some of biggest names in the industry including Karl Lagerfeld, Nicolas Ghesquière, Marc Jacobs and Delphine Arnault – not bad for someone who only launched in 2016. Korea-based designer creates elegance with modern take on deconstruction such as trousers and jackets that can be unbuttoned for a versatile fit, or the double sleeves that can be layered over each other.


After completing his studies at Central Saint Martins, Hwang joined Celine to work alongside Philo for three years before moving on to Chloe and then Louis Vuitton before finally starting his own label. As well as RTW there are bags such as signature rectangular shoulder bag.




The brand may still be in it’s infancy, but with Hwang’s know-how and being stocked on some of the leading luxury e-tailers (incuding the Modist) we expect his name to crop up more often, and perhaps at Paris Fashion Week in a year or two.


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