LVMH is set to keep the late fashion designer’s legacy alive by renaming the Special Prize – which rewards rising stars in the world of fashion – after him.
LVMH will rename the Special Prize after Karl Lagerfeld
Since Karl Lagerfeld‘s death in February of 2019, the fashion world hasn’t found it easy to move on; tributes poured in for Chanel’s long-time Creative Director, runway shows ran in tribute, and there was even an entire exhibition held in Paris looking back on his life and works.
But now the German fashion designer – who also boasts his own eponymous label and a substantial career chapter at Fendi – will be immortalised in another way.
LVMH has announced that what was previously known as its Special Prize will be renamed to the Karl Lagerfeld prize.
Each year, thousands of applicants from a hundred or so countries apply to for the formerly-named Special Prize, which not only recognises potential and rewards raw talent but offered a mentorship scheme. As well as one-year mentorship under LVMH’s wing, the budding designer will be awarded €150,000 to help their label flourish.
Speaking to WWD, Louis Vuitton’s Director and Vice President Delphine Arnault said: “Karl Lagerfeld, Creative Director of the house of Fendi since 1965, was involved in the prize since its launch.
“He was fully committed to it since day one, transporting us with his enthusiasm and his energy, sharing with everyone, whether other jury members or candidates, his culture and his passion for fashion. We shall always cherish those precious moments.”
For 2019, the newly named Karl Lagerfeld prize will be awarded on September 4th at the Fondation Louis Vuitton in Paris.