Max Mara Is Heading Home For Cruise 2019

Diana Bell-Heather   |   11 - 03 - 2018

Max Mara FW18.


This summer, Max Mara is heading home for their Cruise 2019 showcase.


The brand has announced that they will be staging their collection in Reggio Emilia, Italy, where the company is based on June 4.


The calendar is already filling up with Cruise shows, many of which will be taking place in France. Louis Vuitton is heading to the French Riviera while Chanel is set on the Grand Palais. It seems it’s only Miuccia Prada who is venturing beyond Europe by taking her runway show to New York on May 4.


Max Mara were in New York for Pre-Fall 2015 collection but most recently presented their Pre-Fall 2017 line in Shanghai.


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