This June MCM presented its first ever ready-to-wear collection at the prestigious Pitti Uomo.
Designed by a newly appointed design team the “LUFT” collection, meaning ‘air’ in German, was a free-flowing range of youthful pieces that represent movement and freedom. Hands free travel are at the core of MCM’s values and these were clearly represented in the collection.
The multi-functional collection was to pieces were designed for both men and women with a seasonless, genderless approach from the newly appointed design team. Designed for the youth traveller, the sport-inspired pieces allow the wearer to travel freely and comfortably on their journey across the world.
The show was a sensory experience, opened by a tropical storm featuring rain and audio visual clouds and atmospheric sounds. As suggested by the name the collection focuses on air-based sports such as skydiving, taking inspiration from the daring stunt. All of the pieces are designed to be multi-functional with multiple pockets, Velcro fastenings, elastic waistbands and ribbon ties.
Inspired by the sky, the blue, grey and white colour palette is complemented with flashes of orange, red and yellow. Modern and technical materials make for metallic and iridescent detailing. Holographic treatments again reference the collection inspiration, allowing light to reflect and refract across the wearer.
Transparent, ultra-lightweight fabrics featuring applied recycled feather detailing reference birds in flight. Vespa helmets customised with MCM logo fabric are a nod to both the elegance and style of the iconic Italian brand. MCM’s trademark accessory; backpacks come in leather, nylon and silver rip-stop, the ‘parachute’ backpack transforms with details that allow customisation by the wearer, with endless hooks, tags and charms.
Three new models of shoes are also debuted this season. The runner-sandal with breathable, waterproof-weave integrated socks offers flexible support through variable thickness. Another new silhouette comes in both high and low-top versions, large in volume but super-lightweight, using perforated leather inserts, mesh and EVA sole.
