This month, you can personalise your staple whites at Miu Miu using their custom-made alphabet.
For the brands Fall 2018 show, the elegant halls of the Perret building in Paris were hung with generic poster-size sheets of white paper, each bearing a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.
This Miu Miu “alphabet” was created for the occasion by M/M Paris in collaboration with Miuccia Prada in order to engage the wider world in a conversation that stretches beyond the immediate fashion show arena.
A “Miu Miu Type” capsule collection of white poplin shirts, cotton hoodies and track pants will be patched with one to three letters, all drawing on the ‘MIU’ of the Miu Miu name. Classic white cotton T-shirts, meanwhile, will be emblazoned with ‘MIU MIU’ spelt out in full in this idiosyncratic and characteristically playful style.
Want to join the conversation? Then head down to the brand’s flagship in the Dubai Mall Fashion Avenue from September 25 armed with your simple white shirt or T-shirt and get it decorated with a single letter of your choice.