Fendi unveil their new Dubai Mall boutique with exclusive pieces, a couture exhibition and inspiring interior design.
The Italian luxury house gave a lot of thought to the architecture of the store with champagne metal mesh representing strength and lit up boxes symbolizing femininity. The boutique is divided into six spaces, including two areas dedicated to women’s bag and accessories, and a section for men.
Fendi’s signature Spike Wall – one of the most iconic displays of the their stores with around 21,000 spikes placed by hand – is at the core of the space. With a spotlight on Fendi’s icons, it also features archive Fur Tablets, demonstrating the brands unique savoir faire.
The highlight is the private room that can be closed off for VIP guests looking to further dive into the craftsmanship of Fendi’s fur pieces.
Today, a store has to be more than a place to buy the latest collections. It has to be an escape into the vision of the House, engage with the customer, tell the story of the brand and entice with avant-garde design and art. And the new Fendi land in the Dubai Mall fashion avenue does just that.